Wrango Becomes the First Platform to Deliver Script Attribution Into Google and Meta for HCP Campaigns

New offline conversion integration lets pharma brands and agencies measure prescribing outcomes and calculate ROAS on ...
adexchanger

conversion API

Call Yahoo one of the converted. Yahoo DSP launched a new Conversions API (CAPI) product, following in the footsteps of Meta and other platforms such as Snap, TikTok and Pinterest with their own CAPI ...
MediaPost

Meta Introduces New Ad Performance Tools To Optimize Conversions

In an effort to give advertisers tools that help them focus on optimizing the most “valuable” conversions for their overall strategy, Meta is expanding its suite of ad products designed to streamline ...

Drive Social Media Offers an Update to Clients Regarding the 2026 Meta Ads Attribution Window Changes

Earlier this year, Meta made sweeping API changes that completely altered attribution tracking and targeting for advertisers. The result was that many marketing and ad companies and their clients ...
TechRepublic

Meta’s Llama API, Accelerated by Groq, ‘Raises Bar for Model Performance’

Meta and Groq have joined forces to deliver blazing-fast, zero-setup access to Llama 4. Developers can request early access to the official Llama API. Meta and Groq have teamed up to enhance the ...
TechCrunch

Meta previews an API for its Llama AI models

At its inaugural LlamaCon AI developer conference on Tuesday, Meta announced an API for its Llama series of AI models: the Llama API. Available in limited preview, the Llama API lets developers ...