Forbes

Loyalty Programs—A Tool In Times Of Crisis

Zsuzsa Kecsmar is the CMO and Co-founder of Antavo, the Enterprise Loyalty Cloud providing best-in-class loyalty technology. Two of the ways we're seeing companies prepare for a potential spending ...
CNET on MSN

New Verizon Shine Loyalty Program Seeks to Reward Longtime Subscribers

New Verizon Shine Loyalty Program Seeks to Reward Longtime Subscribers ...

15 Retail Rewards and Loyalty Programs Worth Joining

Here's a look at 15 popular retailer rewards programs that you may want to consider joining, with details on the benefits and ...
Forbes

Loyalty Programs: The New Pillar For Next-Gen Customer Engagement

Following the global shakeups caused by the Covid-19 pandemic, 2021 found the business world hyper-focused on innovation. According to a report by Celerity, “63% of leaders stated that Covid-19 made ...

Modernizing Travel Loyalty To Build Lasting Consumer Trust

Consumer loyalty is not disappearing. More than half of adults still participate in loyalty programs. The question is will ...

Don’t confuse loyalty program engagement for lasting allegiance

Enrollment is a behavior,” AnswerLab CEO Megan Malli said. “Loyalty is a relationship. Most brands are measuring one and ...

Think twice before joining these 20 loyalty programs

Think Twice Before Joining These 20 Loyalty Programs Companies love loyalty programs. After all, they’re a great way to ...